Auckland Tours

Visit Hobbiton Gift Shop: Official Souvenirs & Merchandise

Hobbiton Gift Shop: Take a piece of the Shire home

No visit to the Hobbiton Movie Set is complete without stopping at the Hobbiton Gift Shop. Located beside The Shire’s Rest Café at the entrance/exit to the tour, it’s the perfect place to pick up exclusive merchandise, handcrafted souvenirs, and keepsakes inspired by The Lord of the Rings and The Hobbit films.

About the Hobbiton Gift Shop

Hobbiton Movie Set house with round door and garden path in New Zealand.

Conveniently located

The Hobbiton Gift Shop is right at the tour entrance/exit. Open daily from 9am to 5pm, it’s easy to pop in before or after your guided walk. The shop is wheelchair-accessible and stroller-friendly.

How to get to the Hobbiton Movie Set
Rustic bar at Green Dragon Inn, Hobbiton Movie Set, with wooden barrels, mugs, and fresh produce.

Authentic merchandise

Find a curated range of officially licensed items: apparel, mugs, miniature Hobbit Holes, and The One Ring replicas. Prices start at $10 for small items and go up to $200 for collector’s pieces.

Family taking selfie at Hobbiton Movie Set entrance, Auckland tour.

Friendly service

Staff are always on hand to help you find the perfect keepsake. They also provide advice on international shipping for overseas visitors. Gift wrapping is available for most items.

Mugs of ale with pie and cheese at Hobbiton Movie Set, New Zealand.

Exclusive & limited-edition items

Discover products only available onsite, including seasonal releases, Green Dragon Inn mugs, and collectible props. Perfect for gifts or a memory of your visit.

What you’ll find inside the Hobbiton gift shop

Colorful striped compression socks for travel essentials.

Apparel & accessories

T-shirts, hoodies, caps, scarves, socks

Father and son inside Hobbiton Movie Set, writing in guest book during Auckland tour.

Collectible props & replicas

Mini Hobbit Holes, Green Dragon tankards, One Ring replicas

Bottles of honey with cork stoppers displayed at a local market.

Handcrafted New Zealand goods

Honey, candles, soaps, eco-friendly crafts

Hand selecting a book from a wooden bookshelf.

Books & guides

Official movie guides, behind-the-scenes books, Hobbiton tour guides

Tips for visiting the Hobbiton gift shop

  • Set aside 30-60 minutes after your tour to explore the gift shop without feeling rushed.
  • Most major payment methods are accepted, but it’s handy to have cash for smaller items or souvenirs.
  • Look for festival-exclusive or seasonal merchandise that isn’t available online.
  • Large items or fragile souvenirs may be shipped directly to your home—ask staff about shipping.
  • Popular items like Hobbit-themed mugs, apparel, or collectibles can sell out quickly, especially during peak season.
  • Some items may be fragile or oddly shaped; having a reusable bag helps carry purchases safely.
  • Some items, like engraved mugs or commemorative plaques, may be personalized on-site.
  • If visiting with children, check out the dedicated section for Hobbit-themed toys, books, and activity packs.

Frequently asked questions about Hobbiton Gift Shop

Can I shop without a tour ticket?

Yes, all visitors are welcome to browse and purchase items.

Does the shop offer international shipping?

Yes, selected items can be shipped worldwide. You can ask staff for details and rates.

Are all products officially licensed?

Absolutely – every item is authentic and approved by the Hobbiton™ Movie Set team.

Are there seasonal or limited-edition items?

Yes! Special merchandise is available during festivals, holidays, and special events.

Can I find souvenirs for children?

Yes, the shop offers Hobbit-themed toys, books, activity packs, and apparel for kids.

Are there food souvenirs available?

Yes, items like Hobbit-themed chocolates, teas, and specialty foods are offered for visitors to take home.

Is there a price range for souvenirs?

Merchandise ranges from small keepsakes and postcards to high-end collectibles, so there’s something for every budget.

Can I personalize items?

Some souvenirs, like mugs or commemorative plaques, may be personalized—check with staff for availability.

Is there a loyalty or membership program?

Currently, there’s no loyalty program, but signing up for the Hobbiton newsletter can give early access to special products or seasonal items.

Are there items suitable for shipping fragile souvenirs?

Yes, the shop offers packaging for delicate items and can advise on safe shipping methods.

Can I pay with cards or digital wallets?

Yes, most major cards and digital payment options are accepted.

More reads

Hobbiton Events and Festivals

Hobbiton History

Hobbiton Restaurant

Hobbiton Beer Festival

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