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Hobbiton Beer Festival: Raise a glass in the Shire

The Hobbiton Beer Festival is a one-of-a-kind celebration held at the Hobbiton™ Movie Set, bringing together craft beer lovers, movie fans, and Shire enthusiasts. Enjoy a magical day of tasting, live music, themed food, and Middle-earth-inspired festivities in the heart of the Shire.

Things to do at the Hobbiton Beer Festival

Try out craft beer

Taste a variety of local and international craft beers, including seasonal and limited-edition brews.

Sample several types of beers

Try a variety of beers in small tasting portions, allowing you to discover your favorites without consuming a full pint.

Meet the brewers

Interact with expert brewers, learn brewing tips, and hear the stories behind the beers.

Experience the Shire

Enjoy the festival in the magical Hobbiton™ setting for a truly immersive Middle-earth experience.

Try out unique food

Savor Shire-inspired food options and festival snacks crafted to complement the beers.

Enjoy the live entertainment

Enjoy live music, games, and interactive activities throughout the festival day.

Take home limited edition souvenirs

Take home festival-only beers, merchandise, and unique keepsakes to remember the day.

Plan your visit to the Hobbiton Beer Festival

  • Months:  Late summer – early autumn (typically March-April & September-November)
  • Timings: Gates open at 11am, and the festival runs until 6pm
  • Best months: Late summer to early autumn (February–March in New Zealand) for pleasant weather and seasonal brews.
  • Weekdays: Smaller crowds, shorter queues, and a more relaxed pace—ideal for couples or solo visitors.
  • Weekends: Bigger crowds, livelier atmosphere, more entertainment—perfect for groups and those seeking energy.
  • Morning/early afternoon sessions: Cooler temperatures, better light for photos, and fresher food options.
  • Late afternoon/evening sessions: Lantern lighting, live music, and a more festive, magical vibe.
  • Main venue: Held at The Green Dragon™ Inn and surrounding Shire grounds, including the Marketplace and Party Marquee.
  • Immersive setting: The Green Dragon™ Inn is a fully reconstructed movie-set pub with fireplaces, beer garden, and stunning Shire views.
  • Access: Entry to the Inn and festival areas is only through a guided Hobbiton tour, which the event includes.
  • Departure points: Festival attendees depart from either The Shire’s Rest (501 Buckland Road, Hinuera) or the Matamata Information Centre.
  • Wheelchair-friendly: Most areas of the festival, including The Green Dragon™ Inn, are wheelchair-accessible.
  • Outdoor paths: Some paths around the Shire are grass or gravel and may be uneven.
  • Recommended footwear: Wear comfortable, sturdy shoes for walking across outdoor terrain.
  • Clothing tip: Dress in layers and weather-appropriate clothing for comfort throughout the event.

Tips for attending the Hobbiton Beer Festival

  • The festival is popular and often sells out, especially for tasting flights and evening sessions.
  • Beer tastings are alcohol-based; ensure you have valid ID to participate in adult activities.
  • Start with lighter beers and progress to stronger or more complex brews to maximize flavor.
  • Alcohol is involved, so plan safe transport to and from the festival.
  • The festival is outdoors; wear sun protection and comfortable shoes for walking.
  • Keep essentials handy—water, sunscreen, and a camera—without being weighed down.
  • Many festival areas are outside; be prepared for sun or rain with layers or a hat.
  • Look for limited-edition or seasonal brews only available at the festival.
  • Schedule some time for live music, games, and activities between tastings.
  • Shire-inspired meals and snacks are designed to complement the beers—plan when to eat.

Frequently asked questions about Hobbiton Beer Festival

Do I need to be 18+ to attend?

Yes, all alcohol-tasting activities are restricted to guests aged 18 and over. Non-alcoholic drinks are available for younger visitors.

Are tickets required?

Yes, tickets must be purchased in advance. VIP packages may include tasting glasses, souvenir merchandise, or Green Dragon™ Inn vouchers.

Is the festival family-friendly?

Yes, the festival offers games, activities, and non-alcoholic options suitable for families.

Is the festival accessible for wheelchairs and strollers?

Most areas are accessible, though some outdoor paths may be uneven.

Can I bring my own food or drinks?

No, outside food and beverages are not permitted. Festival food stalls and Shire-inspired meals are available on-site.

Are pets allowed?

Only service animals are permitted. Pets are not allowed in festival areas.

What should I wear?

Dress for the outdoors: comfortable shoes, layers for changing weather, and sun protection like hats and sunscreen.

Is there parking available?

Yes, onsite parking and shuttle services are available. Arrive early to secure a spot, especially during peak festival hours.

How long does the festival last?

Plan for 3-4 hours to fully enjoy tastings, activities, workshops, and entertainment.

Can I take photos or videos?

Yes! Photography is encouraged to capture the scenic Hobbiton setting and festival activities.

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